A case in point is its non-cruelty policy aimed at protecting animal rights. The company must always strive to operate within regulations. New laws introduced by the government also affect the company and its strategy. When new competitors enter a market, the strategy of the company will have to focus on the differentiation of the business product so that it stands out from its competitors’ product. The business cannot just focus on the niche market of professional, but must change to accommodate all people as stated in its mission statement. The business must prepare to meet the changing needs when and as they arise. The society also expects that the organization will follow all the rules and regulations that relate to the standard of the products they produce and environmental regulation. The also need the organization to be financially stable in order to receive future supplies.įifthly, the society expects the organization to sponsor local events and offer job opportunities to people living in the community. They are also keen on the cause that the organization focuses on and will support any cause that benefits the society.įourthly, suppliers expect prompt payment of their money following delivery of goods and being subjected to fair terms of trade. Thirdly, customers are interested in safe products that meet their needs and value of money.
The company has a retention rate of 80%, far much better than the average for the industry at 30% (Shahbaz et al 2011). Secondly, employees’ benefits from job design that increases satisfaction enhanced working surrounding and, safety standards. The need to expand the business will mean that they dig deeper into their resources to provide capital for the envisaged expansion. Their relationships with the organisation is mutually symbiotic since they both depend on each other for survival.įirstly, the shareholders are more concerned with the dividends they receive on their investment.
Mac cosmetics career fair mac#
Stakeholders in a business organisation like MAC Cosmetics are the people that the organisation serves.
186 ).įinally, business is driven by technology and it will be necessary to review the technology adopted by the company viz a viz its competitors. In addition, the company has established its Corporate Social Responsibility (CSR) through several charities including Kids for kids and Viva Glam celebrity Aids fund (Andersen 2000, p. However, the strategy of the company not to invest heavily on advertisement but depend on the word of mouth will work in its favor especially for its target market. Thirdly, the prevailing economic environment is not very favorable for a company dealing with non-essential commodities like cosmetics. The business must also operate within the confines of the law. The company strategy might need to accommodate the new employees that will be hired. Secondly, the strategy of Mac Cosmetics must be in line with the prevailing legal framework with regard to employment laws. The company has recently focused on the fight against Aids through the Viva Glam celebrity fund. They advocate green principles by encouraging back-to-mac programme. The changes envisaged in the business strategic plan should not be fundamentally in conflict to the target market. “The general behavior, attitudes and customs of the market affects the business organization” (Ravi, 2011, p.218). The first factor that an organization must consider is the social factor. Mac cosmetics’ philosophy is captured in its mission statement “All Races, All Sexes, All Ages”. “The best advertisement is through testimony of those who have used a product” (Jaharveb, 2011, p.121).
Its success is based solidly on researching the consumer needs and going out to satisfy it.
It has however avoided the conventional methods of advertisement. Since its inception in 1985, it has marketed its products through the word of mouth and through different sponsorships. It currently has 108 branches with over 50 of this in the UK. It opened its first shop in the US in 1991 in New York. MAC Cosmetics was found in 1984 in Toronto by two men, Frank Angelo and Frank Toskan. This has resulted in the company sales sky-rocketing and actually hitting the “121 million dollar mark. Its strategy now has shifted to individual consumers, trying to meet the needs of each consumer as much as possible. It has previously focussed its strategic plan on a specific market niche the professionals. The name MAC is derived from the initials Make-up, Art and Cosmetics. MAC Cosmetics is a global company that deals with beauty products, fashion, film, TV, music and photography. Finally, a Swot analysis was done to establish the company’s competitive strengths and weaknesses. Furthermore, the business plan of the company has been analyzed to help determine the position of the company in the current market.
0 kommentar(er)
